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Videos from the Oxfordshire Business Summit

OBS2026 Interviews

Why Adaptation, Not Optimisation, Decides Who Stays Relevant

  It is easy to feel overwhelmed by the speed of change. Yet according to applied futurist Tom Cheesewright, who advises some of the largest organisations in the world, the more useful insight for leaders is that nobody has change figured out. Everyone, he argues, is in the same boat.

Speaking at the Oxfordshire Business Summit 2026 (OBS2026) at Blenheim Palace, Cheesewright set out a clear and measurable distinction between the organisations that stay relevant and those that quietly fall behind.

AI Will Reflect Your Culture Back at You, for Better or Worse

Artificial intelligence is often framed as a productivity tool, but a more revealing question is what it exposes about the people and organisations using it. At the Oxfordshire Business Summit 2026 (OBS2026), Chris Smith of MOTION3 and Howard Feather of Oxford Brookes University picked up on a theme raised from the stage: AI behaves less like a machine and more like a mirror.

Their conversation at Blenheim Palace offered a grounded, human take on a technology that too often invites hype.

Why Stronger Networks Begin With a Single Conversation

Opportunities rarely announce themselves. They emerge from conversations, introductions and the kind of chance connections that only happen when people are in the same room. At the Oxfordshire Business Summit 2026 (OBS2026), John Hoy of Hoy Consulting and Gavin Jones of Planet IT made the case for partnership as a driver of growth.

Their reflections from Blenheim Palace centred on a simple idea: in isolation, businesses are weaker than they are in community.

Closing the Gap Between World-Class Research and Business Adoption

 The UK consistently ranks among the world's leaders in research and development, yet it has long struggled to translate that strength into widespread business adoption. At the Oxfordshire Business Summit 2026 (OBS2026), Olga Kozlova of the University of Oxford addressed this diffusion of innovation challenge and how the region might begin to close the gap.

Her message from Blenheim Palace was clear: the barriers are real, but so are the routes through them.

What Founders and Leaders Gain From a Room Full of Difference

Business events are easy to attend and easy to forget. What makes them genuinely valuable is the breadth of people in the room. At the Oxfordshire Business Summit 2026 (OBS2026), Georgie Spurling of ARVRA and Greg Barnes of Breckon & Breckon reflected on why diversity of sector, age and background is the real draw.

Their perspectives from Blenheim Palace spoke to both the newcomer and the seasoned operator.

The Simple Step Businesses Can Take to Shape the Next Generation

Talk of skills shortages and future talent pipelines can make the challenge feel abstract and intractable. At the Oxfordshire Business Summit 2026 (OBS2026), Edward Collett of Abingdon & Witney College offered a refreshingly practical answer: go and talk to young people directly.

His advice from Blenheim Palace cuts through the complexity with a single, achievable action.

A Region Built to Weather the Tough Times

There is no pretending the current climate is easy. The business environment is challenging globally and across the UK, and Oxfordshire is not immune. Yet at the Oxfordshire Business Summit 2026 (OBS2026), Martin Reeves of Oxfordshire County Council struck a notably confident tone about the region's prospects.

Speaking at Blenheim Palace, he argued that Oxfordshire's combination of assets puts it in a strong position to come through difficult times.

Capturing the Optimism Behind a Landmark Business Summit

  Behind every memorable event is the work of telling its story. As Media Partner and Gold Sponsor of the Oxfordshire Business Summit 2026 (OBS2026), MOTION3 spent the day at Blenheim Palace doing exactly that. Founder Chris Smith reflected on what the lens revealed.

After capturing around fifteen interviews across the day, one impression stood out above the rest.

Why Finding and Keeping the Right People Remains the Hardest Job

Few challenges are as persistent for Oxfordshire businesses as recruitment. At the Oxfordshire Business Summit 2026 (OBS2026), Sean Smith of Planet IT and John Hoy of Hoy Consulting discussed why hiring and retaining the right people continues to test employers across the region.

Their conversation at Blenheim Palace also touched on the value of business having a stronger voice in the corridors of government.

Who Becomes the Expert When AI Does the Entry-Level Work?

Much of the debate around artificial intelligence focuses on what it can do today. A more searching question is what happens to the next generation of expertise if AI replaces the roles where that expertise is usually built. At the Oxfordshire Business Summit 2026 (OBS2026), Edward Collett of Abingdon & Witney College raised exactly that concern.

His reflections from Blenheim Palace cut to the heart of how businesses keep the human element in AI.

People, Promotion and Process: A Formula for Regional Growth

How do you turn a region's many strengths into a coherent strategy for the future? At the Oxfordshire Business Summit 2026 (OBS2026), Martin Reeves of Oxfordshire County Council offered a simple framework drawn from the day's discussions: people, promotion and process.

His reflections from Blenheim Palace argued that the real magic lies not in any one of these, but in how they come together.

The Human Factor That Could Define Regional Success

 For all the well-deserved excitement about the power of artificial intelligence, the most important ingredient in a region's success may be far harder to measure. At the Oxfordshire Business Summit 2026 (OBS2026), Martin Reeves of Oxfordshire County Council made the case for understanding how people actually feel.

His reflections from Blenheim Palace placed human wellbeing at the centre of the growth conversation.

Why Regional Scale Holds the Key to Future Growth

  Some of the foundations of business growth simply cannot be delivered town by town. Skills, transport, water and power increasingly require planning and ambition at a regional scale. At the Oxfordshire Business Summit 2026 (OBS2026), Martin Reeves of Oxfordshire County Council explained why partnerships and connections are central to unlocking growth.

His message from Blenheim Palace balanced respect for local distinctiveness with the case for thinking bigger.

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